Outlets at The Dells

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Outlets at the Dells

Build-A-Bear Workshop®

It’s the most fun you’ll ever make! Choose from all kinds of furry friends, add lots of stuffing and make a wish on a heart. Personalize your furry friend by adding scents, sounds, outfits and accessories. Let your imagination soar and create your story at Build-A-Bear Workshop!



Make Your Party Plans Today

Choose your party package and let us make it a party to remember! At your Build-A-Party celebration, every Guest makes &amp; takes home a furry friend, a Party Leader guides the adventure (5 or more Guests), and you’ll enjoy party games &amp; fun-filled activities. Make your party plans at buildabear.com/party.

Build-A-Bear Workshop®

Carter’s is the best selling brand in young children’s apparel. Trusted by generations of families for quality and value, we provide a full range of cute baby and children’s clothing, gifts and accessories. Sizes preemie – 14.

Carter's Babies and Kids

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Claire’s is a global brand powerhouse for self-expression creating exclusive curated and fun looks for all ages. Every girl is special and powerful and our goal at Claire’s is to inspire and empower girls to express their own unique style through our wide range of jewelry, hair, cosmetics and fashion accessories. 

Claire’s is THE place to get pierced.  We’ve pierced over 100 million ears worldwide.  Our highly trained specialists will ensure that your piercing experience is truly exceptional.

Whether you are getting pierced or picking out the perfect accessories for a special celebration, Claire’s will make it special.  
Claire’s…We make memories.

Claire's

Coach is a modern American luxury brand with a rich heritage rooted in quality and craftsmanship. All over the world, the Coach name is synonymous with the ease and sophistication of New York style.

Coach

Cob Poppers makes over 20 different flavors of popcorn every day, just for you!  Stop in and pick up some today!

Cob Poppers

We carry unique merchandise for those who enjoy moonshine are those who want to try!  Also serving craft sodas and snacks.  Great gift ideas starting from $3-$30.  

Moonshine in huge variety of fun flavors:  Cinnamon.  Maple Bacon, Peanut Butter and Jelly, Blueberry Muffin and more!  Seasonal flavors too!

Variety of wine flavors from Wisconsin’s own Forgotten Fire Winery.



Moonshine Gift Sets available too.

Dells Moonshine Co

Direct Tools Factory Outlet brings you the best brand name tools at huge savings, offering brands such as RYOBI, RIDGID, and Hoover. We offer factory blemished and factory reconditioned products backed by manufacturer warranties that other outlets can't match.

Direct Tools Factory Outlet

Drink Wisconsinbly celebrates and preserves our state's culture like no other. We know how to polka and how a true Brandy Old Fashioned should taste. We know that Friday nights are for fish frys and that the rest of the weekend is for tailgating. We swim in its lakes, drink in its taverns and dine in its supper clubs. We know Wisconsin, because we are Wisconsin.™

Drink Wisconsinbly

Five Below knows life is way better when you’re free to LET GO &amp; HAVE FUN in an amazing experience filled with unlimited possibilities priced so low, you can always say “YES” to the newest, coolest stuff!

Five Below

GNC sets the standard in the health and nutrition industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting edge of nutritional science. General Nutrition Centers is the world's largest company of its kind devoted exclusively to helping its customers improve their quality of life.

30 days with receipt, but see store for complete details.

We are the largest operator of seasonal, mall-based pop-up stores in the world. Founded in 1993, our primary products are calendars, games, toys, puzzles, and gifts.

Go Calendars, Games & Toys

HanesBrands is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world’s strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa.

Hanesbrand

Hey Dude shoes are made for both men and women and are famous for being lightweight, comfortable, stylish, yet affordable. The unbelievable comfort of a pair of Hey Dudes shoes has been compared to the lightness and comfort of a pair of sandals but with the style of a shoe that can easily cross from everyday comfort to business casual.

Hey Dude

Hot Topic specializes in 100% officially licensed music &amp;amp; pop culture apparel and accessories for our diverse, label-defying customers. All fandoms are welcome, from music, pop culture, anime, Funko and tons more. The first Hot Topic store opened in November 1989 in Montclair, CA. It has since grown to encompass 650+ stores across the U.S. and Canada, and a bustling online community at <a href="https://www.hottopic.com" rel="noopener noreferrer" target="_blank">hottopic.com</a> and @hottopic on Facebook, Twitter, Instagram and TikTok.

Hot Topic

maurices is a women's specialty retailer offering sizes 0-26. Founded in 1931, the chain comprises more than 900 stores in the U.S. and Canada. At maurices, it’s all you, all the time. For work or play, you’ll find styles that fit the many versions of you. maurices is your source for the best fashion and value of the season.

maurices

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. These products include accessories, footwear, watches, jewelry, women’s and men’s ready-to-wear, eyewear and a full line of fragrance products.

Michael Kors

Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

Nike Factory Store

Pepper Palace is The Planet's #1 Hot Shop featuring Small 
Batch, Hand Crafted, All Natural &amp; Award Winning Hot Sauce, 
Salsa, BBQ Sauce, Wing Sauce, Seasonings, Rubs &amp; More. Try 
before you buy with our FREE TASTING BAR featuring hundreds 
of samples EVERYDAY.

Pepper Palace

Welcome to Pure Sugar, the candy experience that's sweeter than your wildest dreams and wackier than a candy-coated unicorn! 🍭🦄

At Pure Sugar, we don't just sell candy; we create candy adventures! Witness jaw-dropping candy sculptures, sugary mosaics, and a Candy Creation Studio to create your very own mouth watering masterpieces. Bring your sweet tooth and your camera; it's a feast for the eyes. A place where candy dreams come to life! So, don't settle for boring candy – make it an unforgettable experience at Pure Sugar! Come for the sweets, stay for the laughter, and leave with a heart full of candy-coated memories.

Pure Sugar

Express Your Team Spirit



Rally House Outlets at the Dells caters to dedicated sports enthusiasts like you, offering an extensive range of products featuring your beloved teams. Whether you're searching for the perfect jersey, collectible, or any other fan gear, we've got you covered. Explore must-have options like Green Bay Packers Jerseys, Wisconsin Badgers T-shirts, Milwaukee Brewers Hats, Milwaukee Bucks Jerseys, and Minnesota Vikings Jerseys.



Stand Out with Local Apparel &amp; Gifts



Wisconsin is steeped in sports traditions and landmarks, and Rally House Outlets at the Dells proudly celebrates these with a curated collection of Local Wisconsin products.

Rally House

rue21 is a fashion destination that promises to give customers quality styles at accessible prices. We offer the largest selection of products, sizes, and trends that fit every personality and budget. It’s what you wear. It’s who you are. Get inspired to look good, feel good &amp; be confident. Be YOU in rue. NOW OPEN

rue21

At Sticky Situations, Pooh and Piglet love to sample in our tasting room full of delicious honey, honey butter, honey mustard, tree syrups, and loose leaf teas.  Come and taste the sweetness for yourselves and experience how real honey can add to your daily culinary and wellness lifestyle.  Additionally, beyond being Sticky sweet, we're also rather savory.  Enjoy sampling imported olive oils, avocado oils, grapeseed oils, vinegar, risotto, authentic pastas, and classic sauces while being transported to Italy's Amalfi Coast. Mangia bene!

Sticky Situations

Provider of several sport and fashion sunglasses from the world's top designers and manufacturers.

Sunglass Hut

Target Zone

T.J. Maxx

Ulta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, massage and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  Ulta Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. Ulta Beauty also offers a full-service salon and a wide range of salon haircare products in all of its stores.

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